Five Questions, One Founder — Cynthia Glassell

For our inaugural Q&A series, we’re thrilled to feature photographer Cynthia Glassell of Cynthia Glassell Photography.

Named Best Photographer in Healdsburg last year by the Healdsburg Tribune, Cynthia helps individuals, families, and brands tell their stories through authentic, vibrant, and connection-driven photography. Her passion lies in capturing genuine emotion and personality—whether it’s a brand looking to create an impact, a family freezing a fleeting moment, or an individual stepping into their confidence.

With a background in storytelling and a deep love for adventure, Cynthia creates imagery that feels real, empowering clients to be fully seen. Cynthia is also co-founder of Foxflow, a beautiful nonprofit organization dedicated to advancing Parkinson’s disease research and supporting individuals affected by the condition.

1. How many years have you had your business – founding story/inspiration?

I started Glassell Photography almost ten years ago, though in many ways it began long before that. Photography has always been my way of honoring connection and holding onto the moments that remind us what matters most. After losing my mom, I understood how powerful it is to preserve memories, and that became my “why.” What began as photographing friends and local families grew into something much deeper, storytelling through images that celebrate people, community, and time well spent.

2. Is this the direction you planned?

Not exactly, and that’s the beauty of it. I thought I would focus on portraits, but over the years it has evolved into editorial, branding, events, and community collaborations. Each project seems to lead to the next in the most natural way. I’ve learned that when you stay open and follow what feels aligned, the work becomes a reflection of both who you are and who you’re becoming.

3. What is the most rewarding thing about being an entrepreneur?

The people. Every session brings me into someone’s story, their business, their family, their milestones. There’s something incredibly special about helping people see themselves, their beauty, and their connection. Knowing those images will hold meaning long after the moment passes is what fills me up.

4. Most challenging?

Finding balance. It can be difficult to nurture creativity while managing the business side. It’s easy to get lost in editing or the to-do list. Over time I’ve learned to pace myself, to create systems that support creativity instead of stifling it, and to trust that rest is part of the process too.

5. One piece of advice for someone wanting to start a business?

Start small, but start. You’ll figure things out as you go. Lead with your values, stay true to your voice, and surround yourself with people who lift you up. There is no one right way, your path will unfold naturally if you listen to what feels true.

6. Bonus – What has being part of The Launch Collective community meant to you?

TLC has been such a gift. It’s a space of genuine connection, encouragement, and collaboration. It reminds me that we’re not meant to do this alone. I’ve met so many incredible women who share ideas, support, and laughter. It’s community in the best sense of the word.