Q4: What to Focus on Now
Smart Steps to Finish Strong + Plan Ahead
As we head into the final quarter of the year, a little intention now can go a long way toward setting ourselves – and our businesses – up for success in the year ahead. We tapped two of our own TLC member pros to share what they recommend focusing on now, with practical steps you can take before the year-end rush is fully underway.
Mysty Stewart, Mysty Stewart Communications
Mysty is the founder of Mysty Stewart Communications, a boutique marketing consultancy specializing in social media strategy and public relations. With more than 20 years of marketing and communications experience, she also serves on the TLC Steering Committee, helping support and grow our community of women founders.
One of the most common questions around social media is also one of the most persistent: How often should I be posting for my business? And do I really need to post every day to grow?
Good news: you don’t.
The secret sauce is consistency – and quality over quantity.
Posting every day simply for the sake of posting isn’t necessarily going to help your business. If your content isn’t connecting with your audience, more of it won’t solve the problem. Instead, focus on creating content that is useful, interesting or engaging to the people you actually want to reach.
Whether that means posting five days a week, three days a week or even once or twice, a consistent rhythm of quality content can be far more effective—and sustainable—than scrambling to fill a daily feed.
Yes, some brands and creators post every day and grow quickly. But they typically understand their audience deeply, consistently produce strong content and have the bandwidth to keep up that pace. Most small business owners are already wearing enough hats. Social media doesn’t need to become another full-time job.
So, start where you are. If you don’t have the staff, budget or desire to outsource your social media, begin with one or two thoughtful posts each week on the channel—or two—where your ideal audience is most likely to be. Find your rhythm. Pay attention to what resonates. Then build from there.
The Takeaway
- Know your audience. Understand who you’re speaking to and what they value.
- Start small and stay consistent. One or two strong posts a week is a perfectly good place to begin.
- Focus your energy. You don’t need to be everywhere: show up where your audience actually is.
- Pay attention and adjust. Notice what gets people talking, clicking, saving or sharing, and do more of what works.
- Quality over quantity. Always.
And if social media still feels like one hat too many? Reach out to Mysty. That’s what the pros are for!
Also in our Q4 feature: Yvette Brackett on putting your best brand forward.
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