Shawna Majerus is a Soul-Care Lifestyle Architect who has used her own experience as a six-time cancer thriver, mother to a son with cancer, and subsequent journey of resilience, growth and transformation to teach women how to fully leverage challenge and adversity as a super power and realize their dreams. She is a speaker on national stages, the creator of the “How Can I Help” card deck, founder of the Dream Coalition and soon-to-be published author.
1. How many years have you had your business — founding story/inspiration?
I have been building my work for over a decade, with the Dream Coalition and my current body of work evolving in recent years as my mission became more focused and clear.
My work was born from lived experience, not theory. I am a six time cancer survivor and the parent of a child who recently walked through leukemia. During those years, I saw up close what people in crisis actually need. Not more noise. Not more pressure. They need grounded support, practical tools, and spaces where they can breathe and rebuild.
I also noticed something else. High capacity women, especially caregivers and leaders, are often the ones holding everyone else together while quietly running on empty themselves.
That is what led me to create the Dream Coalition and to step fully into my role as a Soul Care Lifestyle Architect. I help women transform hard seasons into clarity, confidence, and aligned action through my RISE Method, which blends science, somatic practice, and deep soul care.
What inspires me most is watching women remember who they are, reclaim their energy, and build lives and businesses that actually support the way they want to live.
2. Is this the direction you planned?
Not at all. Like many women, I thought I knew the path. Life had other plans. My journey included multiple cancer diagnoses, raising a child through leukemia, and navigating seasons that asked more of me than I thought I could give.
What I see now is that nothing was wasted.
Each chapter sharpened my ability to listen deeply, to stay grounded in uncertainty, and to help other women move forward when life does not look the way they expected. The work I do today grew organically from those lived experiences. It is both more meaningful and more aligned than anything I could have mapped out in advance.
In many ways, I did not plan this path. I answered it.
3. What is the most rewarding thing about being an entrepreneur?
The most rewarding part is witnessing real transformation in the women I serve. Entrepreneurship gives me the freedom to build spaces, tools, and experiences that truly meet people where they are, especially during seasons when life feels uncertain or overwhelming.
I also value the ability to lead in alignment with my values. I get to design my work around soul care, deep support, and meaningful impact rather than rushing or reacting to someone else’s agenda.
But most of all, it is the moment when a woman realizes she is not stuck, not behind, and not alone. Watching that shift happen in real time never gets old.
4. What is one piece of advice you would give to someone wanting to start a business?
Start before you feel fully ready, but stay deeply connected to the problem you are here to solve. Many women spend too long trying to perfect the logo, the website, or the plan. Clarity comes through movement. As my grandma Myra used to say, “ God can’t steer a parked car!”
At the same time, build something that genuinely serves people. When your work is rooted in real needs and real relationships, momentum builds more naturally and sustainably.
And finally, expect to grow. Entrepreneurship is not just a business journey. It is a personal expansion path. If you are willing to keep learning, stay supported, and keep showing up with intention, you will be much further ahead than you think.
5. What has being part of the TLC community meant to you?
As a newer member, it has already been such a meaningful experience. I have felt a genuine sense of warmth, collaboration, and shared purpose among the women in this community.
I especially loved having the opportunity to teach yoga at a TLC event and begin getting to know some of the members in person. There is something powerful about being in a room with women who are building, leading, and supporting one another in real time.
I am excited to continue deepening relationships here and to both contribute to and grow alongside this incredible community.
Learn more about Shawna’s How Can I Help card deck — a practical, heart-centered tool for showing up meaningfully during life’s tender seasons.
More Five Questions: Grace Brooke · Cynthia Glassell · Spring founder spotlight
Related reading: Nicole Evans on staying grounded for mental health support that pairs beautifully with Shawna’s soul-care work.
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